Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships. And it's a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about.
These are the official guidelines for participating in social media for Intel. If you’re an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you. They will evolve as new social networking tools emerge, so check back regularly to make sure you’re up to date. If you are ever hesitant or unsure about something you are posting on your online resume or social channels, please contact firstname.lastname@example.org.
Your honesty—or dishonesty—will be quickly noticed in the social media environment. Please represent Intel ethically and with integrity.
- Be transparent: If you make an endorsement or recommendation about Intel's products/technologies, you must disclose that you work for Intel. If you do not have an "Intel" handle, then use "#IAMINTEL" in your postings. Using a disclaimer in your bio or profile is not enough per the FTC.
- Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is.
- Be yourself: Stick to your area of expertise; only write what you know. If you publish to a website outside Intel, please use a disclaimer like this one: “The postings on this site are my own and don't necessarily represent Intel’s positions, strategies, or opinions.”
- Be up-to-date: If you are leaving Intel, please remember to update your employment information on social media sites.
Make sure all that transparency doesn’t violate Intel’s confidentiality or legal guidelines for commercial speech—or your own privacy. Remember, if you’re online, you’re on the record—everything on the Internet is public and searchable. And what you write is ultimately your responsibility.
- Don't tell secrets: Never reveal Intel classified or confidential information. If you are posting your job description on LinkedIn, be sure not to reveal confidential product information. If you’re unsure, check with Intel PR or Global Communications Group. Off-limit topics include litigation, non-published financials, and unreleased product info. Also, please respect brand, trademark, copyright, fair use, and trade secrets. If it gives you pause—pause rather than publish.
- Don't slam the competition (or Intel): Play nice. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*
- Don't overshare: Be careful out there—once you hit "share," you usually can’t get it back. Plus, being judicious will help make your content more crisp and audience-relevant.
3. Use Common Sense
Perception is reality and in online social networks, the lines between public and private, personal and professional, are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel. Do us all proud.
- Add value: There are millions of words out there—make yours helpful and thought-provoking. Remember, it’s a conversation, so keep it real. Build community by posting content that invites responses—then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.
- *Don't make claims: We must use FTC mandated disclaimers in all communications when benchmarking or comparing processors. So stay away from saying our products are smarter/ faster/ higher-performing in your social media postings. Leave that to the experts.
- Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you're posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.
Additionally if you see something being shared related to Intel on a social media platform that shouldn't be happening, immediately inform email@example.com.
Contractors and Endorsements
As the Intel Social Media Guidelines describe, we support transparency and are committed to clear disclosure of relationships and endorsements. If you are contracted, seeded, or in any way compensated by Intel to create social media, please be sure to read and follow the Intel Sponsored, Seeded, or Incentivized Social Media Practitioner Guidelines. As part of these guidelines, you need to disclose that you have been seeded or otherwise compensated by Intel. Your blog will be monitored for compliance with our guidelines and accurate descriptions of products and claims. As part of these guidelines, you need to disclose that you have been seeded or otherwise compensated by Intel, you can do so by adding #ad to your posts.
Intel Social Media Practitioner Guidelines
Intel supports transparency, accuracy, honesty, and authenticity. We are committed to ensuring that our social media practitioners (including blogs, Facebook, Twitter, forums and any other social media) clearly disclose relationships and endorsements, and that statements about Intel products are truthful and substantiated.
If you are a social media practitioner who has been gifted with or loaned a product, incentivized, or otherwise has an ongoing relationship with Intel, these guidelines apply to you. If you have any questions or concerns regarding these guidelines, please get in touch with your Intel sponsor.
Rules of Engagement for Intel Sponsored, Seeded, or Incentivized SMPs
Be transparent. Intel supports transparency about your identity and relationship to Intel. We are committed to ensuring that our sponsored social media practitioners (including blogs, microblogs, forums, and any other social media) clearly and conspicuously disclose their relationship to Intel, including incentives and sponsorship. Please be sure this information is readily apparent to the public and readers of each of your posts. For tweets or other written posts on platforms such as Facebook as well as descriptions of photos on platforms like Instagram, start your post with #Paid or #Ad. If you are posting a video on a platform such as YouTube use #Intel Ad on the actual video footage in the top corner of the screen, preferably at the beginning of the video, as well as including “Sponsored by Intel” above the line in the description of the video. If you are creating a podcast, in the opening line of the podcast, you should disclose the relationship, an example of wording you should use would be: “This episode is a paid sponsorship by Intel”. If you use alternative language please ensure you use the word “paid” in your wording.
By stating that disclosures be clear and conspicuous, practitioners should make claims that are close to the claims to which they relate, in a font that is easy to read, and in a shade that stands out against the background. For video ads, disclosures need to be on the screen long enough to be noticed, read, and understood. Audio disclosures need to be read in a cadence that is easy to follow and with understandable words.
Write about your genuine and authentic experience. Please talk specifically about your experiences with our products and services instead of making general product claims that you aren’t as familiar with. Be honest and accurate.
Write what you know. We encourage you to write in the first person and stick to your area of expertise as it relates to Intel® technology.
Your responsibility. Keep in mind that what you write is your responsibility and failure to abide by these guidelines (including failure to disclose your relationship to Intel) could put your Intel sponsorship or incentive at risk. Also please always follow the terms and conditions for any third-party sites in which you participate.
Moderation Guidelines for Intel Sponsored, Seeded, or Incentivized SMPs
Intel monitors social media related to our business, including the activities of our sponsored, seeded, or incentivized SMPs. We are committed to transparent, truthful and accurate representation of Intel® products.
If we find any statements or claims that are false or misleading, we will contact you for correction. If, as a sponsored SMP, you are found to consistently and repeatedly fail to disclose your relationship to Intel, or make false or misleading statements about Intel, Intel® products, or Intel® services, we may discontinue our relationship with you.