To remain competitive, BMW Group needs to rapidly grow their revenue through enriched customer engagement. Innovative in-car apps and other cloud-native applications that enhance the customer experience can happen only in a nimble IT environment that supports agile development and self-service provisioning.
In late 2014, BMW Group augmented their proprietary private cloud with an open ...software-defined infrastructure (SDI) based on OpenStack* and industry-standard Intel® hardware. The OpenStack* implementation, which took only six months to bring to production, improved efficiency, agility, and platform availability. Compared to the proprietary cloud, SDI is far more agile and better positions BMW to accelerate business growth through innovation.
The characteristics of OpenStack* mean that BMW can count on the support of the industry to continually improve the OpenStack* ecosystem so that BMW can focus its resources on application development.
The agility of an on-premises IaaS platform with SDI supports many uses cases and has convinced many BMW internal customers that the private cloud is preferable to developing services off-premises. So far, more than 50 BMW application developers, testers, and other departments have taken advantage of SDI at BMW.