Chris Aubrey explains the adidas Virtual Footwear Wall*, highlighting the development timeline.
Discusses the interactive retail wall for marketing different types of sports shoes, at NRF 2013.
Dairy display case uses digital signage to give consumers an interactive experience.
Digital signage offers personalized shopping experience and product information.
The Costa Express* emits the sounds and smells of a coffee shop, creating a sensory experience.
Jim Slater explains how the Costa Express* self-serve coffee bar uses special sensory features.